Wild About Atchoum
SWEET CAT THAT
HAS TAKEN THE
For Nathalie Côté, Atchoum’s devoted mom
who posts his latest looks (there is no such
thing as a bad hair day) daily on Instagram and
Facebook, it’s become a second, full-time job.
“I’m now spending over 30 hours a week to
increase his visibility online,” she said. “It’s tiring,
but I’m loving the adventure. I have lots of plans
for my little Loup Garou [werewolf]. I hope to
spread the message that being different is OK.”
An avid cat lover (she has three other cats),
Nathalie works as a groomer at the Repentigny
The cat gods must have been smiling when Nathalie adopted the normal-looking 8-week-old kit-
ten who now requires daily upkeep. “After 20 years of grooming,” she said, “I always repeat the same
thing to my clients: There is no miracle product. The animal grooms itself but needs a bit of our help.
For Atchoum’s very thick fur, it’s a challenge — even for me — and needs to be brushed a couple times
a day and around his eyes three times a day. If I spend a day without brushing, there are knots.”
All celebricats share a mystique, a je ne sais quoi that separates them from the cat next door. For celebrity cats to go viral, it could be a unique look like Grumpy Cat, a talent like box-loving Maru, or an act of heroism like Tara the Hero Cat.
And then there is Atchoum, who is in a class of his own. The
media is mad about this furry French Canadian Persian. To his family, he’s simply a funny, albeit furrier, child who changed their lives
when he became an Internet sensation earlier this year.
BY LAYLA MORGAN WILDE
PHOTOS BY JACK DIXON/