Dorian Wagner knew she wasn’t cut out for a 9-to- 5 job. The thought of sitting in a cubi- cle and working
for someone else never made her
happy. She knew that someday she
would start her own business; she
just wasn’t sure what it would be.
A few years ago, subscription box
services became all the rage. These
services send you a monthly pack-
age filled with surprises centered
on a theme, like snacks, beauty
supplies, and clothing. Dorian had a
thought: What about a subscription
box filled with cat-themed items
for cat ladies, like T-shirts, jewelry,
accessories, and home décor? She
started crunching the numbers and
working on a plan immediately, and
CatLadyBox was born.
Dorian was still employed full
time, so she got up early and
squeezed in a couple of hours
working on her new venture
before heading off to her day job.
Every night she came
home and worked on CatLadyBox
until 1 or 2 a.m., but she knew she
didn’t have the time she needed
to really get it started. This schedule was too much.
She realized that if she put all
her time and energy into her own
business — instead of someone
else’s — it was bound to be a
success. That was all she needed
to take the leap and quit her job,
even before shipping out a single
Lik e C at Stuff?
It’s in the Box!
CAT BIZ By kate Benjamin