THE FINICKY CAT
your cat’s eating habits?
Dash your feline food-related questions to
nutrition columnist Arden
Moore, who will dish out
advice about healthy eating
habits for your feline.
Email your questions today to
clinic to combat poor nutrition-
related health issues.
“We are entering into an era
of ease — click it, and it is deliv-
ered to your door quickly,” notes
Joseph Wakshlag, D.V.M., Ph.D.,
chairman of the American College
of Veterinary Nutrition and an
assistant professor of veterinary
nutrition at Cornell University’s
College of Veterinary Medicine
in Ithaca, New York. “But quality
is becoming a bigger issue for
pet owners. Pet food companies
are realizing that they need to
continually improve their prod-
ucts, evolve or lose their loyal
Transparency also scores
loyalty among pet consumers.
And pet food recalls do not
have to be dirty words or the
kiss of death for a pet food
“There are pet food recalls nearly
every day, and is that a bad thing?
No, it tells me we as an industry are
doing a better job of monitoring,” says
Cathleen Enright, Ph.D., president and
CEO of the Pet Food Institute, based
in Washington, D.C.
PFI’s members represent 98 percent of all U.S. pet food and treat
products and have been the “voice”
of American pet food makers for
nearly 60 years. The website (pet
foodinstitute.org) is expanding its
education efforts on how pet foods
are made, safety issues and proper
at-home handling and storage tips
for pet owners.
“Companies are testing continuously now and when they find
problems,” Enrich says. “Ninety-nine
percent of the time most of the
recalls are not due to someone’s pet
getting sick but from catching something and being able to trace the
product to a particular store or stores.
How quickly a company responds
to a recall, in what manner and how
they alert the public on what specific
corrective action is taken is how a
company maintains its reputation
and trust with the public.”
She says the pet food companies
that are succeeding are ones who
make sure their products are acces-
sible to anyone who wants it (online
or in store), offer quality nutrition
need to know about
keeping your cat
happy and healthy.